PURUS LABS MYOFEED
Inarguably one of the most influential nutrients an athlete can consume, we at Purus Labs® have always revered whole protein as a supplemental cornerstone. Until recently, however, we weren’t aware of the dire need for a quality manufactured “commodity” item such as this. We watched in disbelief as many companies were slapped with class action lawsuits for deceptive manufacturing practices. We listened to our customers’ pleas and answered the issue head-on by assembling a tiered-absorption pure protein with an amino acid-rich nutrient profile that goes beyond simple whey protein.
RATIONALE FOR CREATION
“Protein Spiking,” or “Amino Spiking,” has recently become a common deceptive practice throughout the sports supplements industry. In efforts to combat diminishing profit margins due to relentlessly rising protein prices, companies are slashing the amount of true, whole protein and replacing with cheap, free-form amino acids such as taurine, glycine, alanine or even arginine. They get away with this because they exploit a loophole whereby using these nitrogen rich amino acids, they fool the benchmark Kjeldahl methods for testing protein content. Functionally, this test relies on and measures nitrogen content to determine the amount of protein within a given sample; therefore, deceptively nitrogen-rich free form amino acids will not only register as whole protein gram for gram, but they register as far more protein than this allowing companies to use even LESS protein in their products. They mask these modifications by masquerading like they are adding extra amino acids, when in fact, they are substituting them for the whole protein you are paying for.
MYOFEED = ABSOLUTELY NO AMINO SPIKING!
Cold Processed Ultra Filtered Whey Protein Isolate– Further refined by more stringent cold filtering, removing more fat and carbohydrates than with whey concentrate, isolate protein more quickly absorbed than most other proteins. This provides an immediate spike in plasma amino acid levels and ushers them to muscles at a rapid pace.
Microfiltered Whey Protein Concentrate– Rich in BCAA content and boasting one of the highest Biological Values (BV),104, this has long been the benchmark standard for supplemental protein. It is quickly absorbed, not as quickly as isolate though, making them a great stack.
Micellar Casein– non-denatured milk protein, micellar casein has a very slow and sustained digestion/absorption rate compared to that of whey isolate and concentrate. Although it doesn’t have the acute effect on plasma amino acid levels that the other two forms do, its sustained digestion feeds your muscles for longer periods.
VitaFiber Prebiotic Fiber– Isomalto-oligosaccharide is an uniquely shelf-stable and gluten free prebiotic fiber. Consuming enough high-quality protein is one thing, but digesting and absorbing the protein is an even more important factor. This highly specialized fiber will encourage digestive health, ensuring the proper stage is set for your protein consumption to be maximally utilized.
Aminogen Digestive Enzymes– This goes hand-in-hand with our VitaFiber addition as this patented blend of digestive proteases has been shown by researchers that it can triple the rate of protein absorption, double the levels of free form amino acids, and increase nitrogen retention up to 32%. This highly studied enzyme blend will help ensure your protein is broken down, processed and absorbed efficiently and effectively.
Entrust your daily protein requirements to Purus Labs® MyoFeed™ and eliminate the physical and financial risk of “Amino Spiking.” Our mantra from day one, PRIDE OVER PROFIT, couldn’t be more applicable than now. We couldn’t just standby and let this travesty continue, so we created a solution…and our solution has natural cookie pieces in it.